AUGUST OPPEAUABOUT

Midwest Designer based in Lawrence, Kansas.  

Creating brands, motion, typography & experiences.

HEPHAE
2024


CLIENT
KU Design Class

CONTAINS
BRANDING, MOTION DESIGN, BRAND ACTIVATION, PUBLICATIONAll events need a theme. We were tasked with ideating and executing an activation of either one or multiple brands. This activation could be a campaign, event, collaboration, or whatever else we could ideate. Various collateral could include branding, digital advertisements, billboards, long-form media, merch, etc. I ended up going with a collab between the luxury fashion house Hermès & Herman Miller. 

This is a collaboration deeply rooted in both vanity and quality; both companies are known for their top-of-the-line products. I combined the stark and industrial design of Herman Miller to the luxurious pattern-work and materials present throughout Hermès’ whole lineup. 

The name Hephae is a short form of the god Hephaestus, the god of craftsmanship and leather-working.Both companies are rooted in leather-working; Hermès began as a saddle company and Herman Miller has created many famous leather chairs throughout their years.

The main logo mark is a combination of a hammer and saddle, in reference to Hephastus and Hermès respectivly. A saddle is also an item for sitting, which helps connect to Herman Miller’s main product.

The goal of this project was to really dive into the elegant patterns of Hermès and combine it with the stark composition of Herman Miller’s design.

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