Midwest Designer based in Lawrence, Kansas.

Creating brands, motion, typography & experiences.

POKEMON CYPHER 2024

2023 – 24

CLIENT
Shofu

CONTAINS
BRANDING, MERCHANDISE, MOTION

Back in late 2022, I was contacted by Shofu in order to complete the branding for the upcoming Pokemon Cypher 2023. It was super fun project, as I had grown up watching a lot of the YouTubers and content creators involved in these productions, so it was a little surreal.

The goal was to create an identity that felt brand new, but still connected to the previous entries in the series. The previous entries never really had an identity, so it was a fun challenge to try and capture the energy without any guided visuals.

This production was hit with some complications and was delayed for around one year. This forced me to make some changes to the deliverables, but in the end I think it added a bit more personality.

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Midwest Designer based in Lawrence, Kansas. Creating brands, motion, typography & experiences.

Midwest Designer based in Lawrence, Kansas.

Creating brands, motion, typography & experiences.