Midwest Designer based in Lawrence, Kansas.

Creating brands, motion, typography & experiences.

TWIST & TURN

2024

CLIENT
KU Design Class

CONTAINS
BRANDING, ENVIRONMENTAL, LAYOUT, MOTION

I was tasked with creating dark, stylish, and sophisticated branding for a fictional fast food restaurant of our own choice. I ended up selecting pretzels as my food of choice.

This project was full of expansion and testing, as it seemed like every turn it took *no pun intended* I came up with tons of fun new ideas. The theme I tried to execute was that of early American woodtype, similar to that of the prohibition era. The idea of a speakeasy/underground fast food chain was super interesting to me, and the connection to beer that pretzels have made this direction a bit of a no brainer. I loved getting to work on the actualy signage and environments of this fictional restaurant.

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Midwest Designer based in Lawrence, Kansas. Creating brands, motion, typography & experiences.

Midwest Designer based in Lawrence, Kansas.

Creating brands, motion, typography & experiences.